Dig Deep Marketing is the Sugar Land SEO expert. We have a passion for growing your business, and we have the specialized skills that will allow your company to expand its online footprint. We have the knowledge and experience to float your business to the top of the major search engines. We are one of the few SEO consulting firms in Sugar Land.
Maybe you are asking, “Is outsourcing an SEO specialist the right choice for your business?” All that we can say is a solid SEO strategy will bring you higher rankings and greater visibility and that being at the top of the search engines will make it easier for your customers to find you and sets you up as the subject matter expert in your industry and market. Being first in the search results and establishing your business as an expert, is the excellent strategy to increase your sales. If these benefits interest you then your answer should be YES when you are considering hiring an SEO Consultant for your Sugar Land business. Give us a call immediately @ (844) 269-0104 to start increasing your search visibility
What is search engine optimization?
Search engine optimization is art and science of making your website friendly to both search engines and searchers. The goal of search engine optimization is to make your business easier to find for your potential customers.
Below is the best video I discovered that defines Search Engine Optimization, courtesy of Search Engine Land.
Why does your Sugar Land business need search engine optimization?
- Get More Customers – Nearly of all sales begin with a search
- Research shows that 91% of searchers don’t go past page 1
- First position rankings get 36.4% of the clicks
- The first position is clicked on 290% more than the second position
How does search engine optimization work?
The basics steps of search engine optimization are
- Researching what your customer are searching
- Creating content to attract customers to your site
- Creating calls to action to get customers to call or visit you
- Create internal and external links
- Continually tracking and improving your website
Research is the foundation of search engine optimization. It is important to dive deep into what searchers are typing into the search box when looking for your services or products. Before the start of any search engine optimization campaign, your business needs to conduct and in-depth analysis of what keywords are being searched, what is the search volume and what is the competition for the keywords. Doing a thorough analysis of keywords will allow you to identify the opportunities, identify quick wins, and prioritize marketing efforts.
After you have a handle of what your target customer is searching for, it is important to create content to attract or capture a percentage of that search volume. An on-page content strategy usually requires the creation of a web page specific to a particular keyword. Creating content and a web page for one particular keyword allows for the search engines and searcher to quickly understand the article’s topic.
A few ways to make your web page content easier for search engines and searchers to understand is to
- Craft a page title that contains the keyword you are targeting
- Break your content up into subheading and sections
- Include images and media in your content
- Create links to external relevant sources
- Write between 750 – 2,000+ words about your topic
Create Calls to Action
Most business websites are just a brochure or nothing more than a fancy business card in a punchbowl with other fancy business cards. But a website should be seen as your number #1 money making asset that drives customers to call, click, purchase, or visit your store. Every page needs to have a purpose, and that purpose is to morph your website visitor into a happy, paying customers.
A website needs to tell your visitor what to do, which usually means call or visit your location.
Create Internal and External Links
Creating internal links helps search engines and searchers navigate your site. Your site should have a linking structure that is organized and intuitive. Have a good internal link structure serves two major benefits
- Lets users find what they are looking for
- Lets the search bots crawl and index all of the content
Creating external links from reputable and relevant sources lets the search engines know that you are a relevant and trusted business. When other sites and writers find your pages and content credible enough to reference, this indicates to the major search engines that your site must valuable and viable source of information. The more websites that link to you the more credible your site will appear to the search engines and the search engines will reward your business with a high ranking.
Continually Build, Track, Improve
Your website and its contents are a living breathing document and your number one communication tool, so it important to use it to consistently communicate with new and old customers about your products and services. Consistent communications mean that SEO is an ongoing process of keyword research, content creation, and analysis.
Search engine marketing needs to be analyzed to make sure that your communication is effective. Analysis means tracking how your keywords are ranking in the search results and monitoring if searchers are reading your content and acting on the site’s call to action.
The tools that we use for tracking and monitoring are Google Analytics, Google Search Console, and SEMRush.
Google Analytics is a powerful free tool that allows you to see how your website is performing by reporting these metrics.
Google Search Console is another powerful free tool that displays data regarding how well your site is performing in search, showing who is linking to your site, site performance, as well as countless other resources.
SEMRush is a paid tool that tracks how you are ranking for keywords against your competitors. If you are getting serious about your SEO, SEMRush is a must have.
Truth about search engine optimization
Search engine optimization is a necessity for business in 2017 and beyond, and the Sugar Land company that implement an effective SEO campaign today will likely see the benefits of new customers and higher profits that outpace their competitors.
SEO isn’t about making money fast or getting quick leads to call your phone or come to your doorstep. SEO is a long-term strategy to build our business’s future. SEO is an investment and the business that see it as such will be able to reap the rewards of long-term profit gains. A website with a strong search engine optimization is the foundation that all other digital marketing strategies are built.
One of the top benefits of SEO is that once you put in the effort to create a well-written piece of content, that content can bring you brand new customers for years to come. Unlike traditional advertising which requires you to buy new ads each and every month continuously.
Search Engine Optimization isn’t the only way to generate new business. SEO is simply just an additional strategy to grow your business, but it is one of the best ways to connect to your customers and to keep your business visible in the search engines.
When to start SEO
You should start SEO as soon as you start your business and build your website so that you can start building your brand and authority. It may take a few months to start seeing leads come from search engine optimization, so it is important for a new business to have other means of lead generation.
One strategy that we like here at Dig Deep Marketing is starting a small Google AdWords campaign to place your business at the top of the search engine results to start getting customers to your website and start generating leads.
Buying paid traffic from Google will allow you to see how your potential clients are reacting to your site and content through Google Analytics. This data can be extremely helpful for your future SEO efforts.
Next Steps for SEO
Your Sugar Land business will be on the right path if you implement these four simple strategies into your business. As a business owner, your focus needs to be on growing your business and building your team; I say this because it is incredibly easy to go down a rabbit hole looking for the newest and best business growth strategy. SEO is a disciple in and of itself with countless books, webinars, and videos on how to do SEO. There are many strategies both good and bad, but as a business owner SEO shouldn’t be your focal point.
Would you like a custom SEO strategy or see what has worked for our clients?
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