Your customers need your contractor business website to be search engine optimized to help them find the services that you offer. Your customers use search engines to find your products and services to solve their problems and to answer their questions.
There is some very real and concrete benefit to search engine optimization.
Good SEO can provide you a stream of some of the most targeted, intentional traffic that you could want.
For the first time in the history of marketing, users are offering up their actual intent through the words that they type into search engines. And more than ever before, you can measure the results of your SEO efforts as a marketing channel. While search engines don’t charge you for listing your web pages, planning and implementing SEO in your organization is certainly not free. You’ll need to spend the time, money, and resources to do this the right way.
Benefits of SEO
- Tremendous Marketing Reach
- Attract More Targeted Visitors
- Measure the Impact of Your Effort in terms of ROI
Just about everything we do online starts with a search. What people search for says a lot about their intentions, or what actions they intend to do or take at some particular moment in time.
If someone searches for “Roofing Contractor Houston,” or “Do I Need a New Roof?” it’s very easy to understand what they’re looking for.
The role of search engines is to match those user search queries to pages that match that topic. For example, if you sell roof replacements, you can create relevant content that meets the needs of the searcher at precisely the right moment. An additional benefit of search engine optimization is the ability to measure your results. You can use your website analytics data to discover exactly how successful you are in attaining search engine users.
You can see if those user’s actions are in line with your business goals. You can evaluate the effectiveness of your content in attracting and advancing the users through your sales funnel, and you can measure what they do and what they don’t do on your website and beyond. By attaching real dollars and cents to those actions that began with a simple search, you’ll be able to truly measure return on your investment from the search engine optimization.