Did you know the average lead generation company sells roofing leads to 4 – 5 different contractors? With so many contractors fighting for the same prospect, you risk losing the job or sacrificing your profits.
This purpose of this article is to inform you about the benefits of exclusive lead generation. And how partnering with a company to generate unique leads can be as easy as picking up the phone to grow your business!
Your business needs new leads to grow
Let’s face it your firm, like all businesses, need prospects to call them to set an appointment. If you aren’t generating new phone calls, booking appointments, and closing deals your business isn’t thriving. Your business needs a continuous flow of fresh leads for your calendar to be book solid so that you can keep your crews busy and keep food on the table for you and all of your employees. You business needs brand new leads every month to make this happen. If you don’t have prospect calling you, you risk going out of business.
A great way to generate inbound phone calls is to partner with a company that provides exclusive roofing lead generation. These companies can produce real-time incoming phone calls from prospects that are looking to set appointments for roof repairs or replacements.
Big lead generation companies
Some business owners turn to the large lead generation companies to help produce the leads they need to stay in business. Unfortunately, buying leads from the large lead generation companies or directory sites is not the solution that most roofing contractors need. While these big lead generation company can generate leads for you, they also sell the prospects contact information to 3 – 5 of your direct competitors.
With this business model, you have to fight over the same lead, like a starved dog. To make matters worse, immediately the customer that entered his or her information is bombarded with phone calls, text message, and emails from 5 hungry roofers. Answer these question:
- Do you think this serves the customer?
- Do you think you can charge a premium price?
With exclusive leads, the customer has decided to pick up the phone to call a roofing company. It’s likely that that person has reviewed the companies information, read reviews, and made a decision to call. Right off the bat, at that moment the prospect has decided that they want to have a one-to-one relationship with one particular roofing contractor. Allow me to ask you a question:
- Do you think you have a high probability selling a roof?
- Do you think that will improve your margins?
Generate Lead Yourself
In a perfect world, you would not have to create a website, spend money on AdWords, Facebook Campaigns, or even place a magnet on your truck. You pay zero dollars marketing your business, and all of your customers come to you through referrals from past customers, friends, and family. Your company continues to generate you enough money so that you can take expensive vacations, drive a new truck and pay for your kids’ college tuition.
But more likely than not, you live in the real world. You are a business owner. Therefore you have to worry about such things, like developing your business.
Generating leads is risky. You have to set up marketing campaigns, websites, direct mail, social media, and the list gets longer has new marketing channels and trends start to emerge. If your roofing company doesn’t keep up with the current trends, you risk of being outpaced by competitors.
To market your business, you have two choices: hire a marketing manager, or learn how to do it yourself. If you think hiring a marketing manager is expensive, try doing everything alone. 🙂
Partner up with roofing lead generation company
Teaming up with an exclusive lead generation service help supplement your current marketing efforts to grow your business. The incoming phone calls your business receives are similar to what you generate through your marketing efforts, if not better, and have the same conversion rates, if not better.
Furthermore, with many exclusive lead generation companies compensation is based on performance, meaning that you pay a fixed price per phone call. Answer this question:
Do you think exclusive leads can help you grow your business?
Is exclusive roofing leads worth it?
Your business needs new leads to make profits, and if you can’t internally produce the leads, you risk going out of business. You may decide to partner with a large lead generation company, but be forewarned that you have to compete with 3 – 5 competitors. The shared leads approach will reduce your changes and cut your profits. If you want to grow your business, one of the best ways is to generate more leads by teaming up with a company to create a marketing campaign to send you inbound leads.
We generate inbound roofing leads for professional roofing company so that they can grow profits. If you are interested in launching an incoming marketing campaign, give Dig Deep Marketing a call, (844) 269-0104.