A customer review acquisition strategy is a necessary component of a marketing plan in 2017. As a business owner, you rely on your reputation to be able to compete in your market. If you don’t have a process to manage your reputation, you risk losing it. If you aren’t asking your satisfied customers to leave you positive reviews, then sadly they are not likely to leave your … [Read more...] about Stupid Simple Guide to More 5-Star Reviews
As a business owner, you understand how important reviews are to your company’s growth. You want to know that you’ve done a good job, or how you can improve your service or product. We’re currently living in an age where most business is conducted online. People look to search engines and social media to point them in the direction of the business they want to use for their … [Read more...] about What Happens When You Combine Customer Reviews with Directory Listings?
Measuring SEO effectiveness in your business may be one of the greatest challenges you may be facing. Do you find difficult to figuring out whether your SEO campaigns are succeeding or failing? SEO measurement involves: Traffic Resulting from Organic Search Engines Measuring Business Outcomes Making Adjustments Based on Data Step 1: Have an … [Read more...] about 5 Easy Steps to Measure SEO Effectiveness
Your customers need your contractor business website to be search engine optimized to help them find the services that you offer. Your customers use search engines to find your products and services to solve their problems and to answer their questions. There is some very real and concrete benefit to search engine optimization. Good SEO can provide you a stream of some of … [Read more...] about How SEO Affects Your Home Services Business
Ideally, you would think about SEO Strategy before building your website, but in most cases, SEO Strategy is an afterthought, something done to your site once it is finished. Most clients start looking for help after they've already built the site, and I know many of you are in the same situation. You already have a website, maybe created by an employee at your company, or it's … [Read more...] about SEO Strategy for Home Contractors