Keywords and Keyword Research are the cornerstone of search engine optimization. If you get this wrong you could be building your web presence on a cracked foundation. Here we outline the top keywords for Roofing Contractors.
If you are planning on starting a new business or have recently started one where do you start first? It is important to have a marketing plan and then work that plan. I know it’s easy to say that you have to plan but where to you truly start. “Doing business without advertising is like […]
A customer review acquisition strategy is a necessary component of a marketing plan in 2017. As a business owner, you rely on your reputation to be able to compete in your market. If you don’t have a process to manage your reputation, you risk losing it. If you aren’t asking your satisfied customers to leave you positive reviews, […]
Let’s start off defining exactly what is a backlink and why backlinks are important. According to Webopedia a backlink is In search engine optimization (SEO) terminology a backlink is a hyperlink that links from a Web page, back to your own Web page or Web site. Also called an Inbound Link (IBL) these links are […]
Price is not just a number on a tag. As a smart business owner, you need to recognize that consumer psychology comes into play when your customer’s are actively processing price information. Your customers are interpreting context from prior purchasing experience, formal communications (advertising, sales calls, and brochures), informal communications (friends, family colleagues), online resources, […]